As a business owner, I know you get pitches all the time on what you should and shouldn’t be doing for your marketing. You’ve also probably heard about the importance of blogging in the past—and if you have, you might have also seen articles about blogging as a marketing technique that people are phasing out of.
But, is blogging really dead?
Absolutely not. And I’ll tell you why…
#1: Blogging Helps People Find Solutions
Whether or not you decide to call it a “blog” having a place on your website where new educational articles can live is crucial. There IS such a thing as “gating” content—meaning that you collect someone’s contact information before they can see it.
But I’m also a believer in giving away some of your best content for free.
When people see that you have the knowledge to provide a solution to a problem they have, it instills trust. And as a business owner in a flooded market, you NEED to establish this trust as soon as possible before the competition does.
Blogging gives you the platform to do that.
#2: Blogging Helps People Find YOU
While search engine optimization is a long term game—its a game we all need to play. And the winners will be those that provide consistent, relevant content over time that readers engage with.
So, what is search engine optimization (SEO)? Its simply the process of helping your content to be found online by the people who are looking for it, and the core of it is pretty simple.
You can read more about it here.
But the bottom line is that providing consistent, relevant content over time that uses words your customers are searching for is going to help people more easily find you online.
How Do You Get Started
So, how do you get started?
The most important thing in my opinion is that you start with SOMETHING.
I went live on Facebook last week talking about “attraction/authority marketing”, and the video will give you a great basis for what types of content to create. You can catch it here.
Lastly, if you know you need to create regular content but also know you don’t have time, let us help! Schedule a strategy session To the right 👉 and we will get you started.